Jongno & Insadong Shopping 2026: Crafts, Art & Souvenirs
Jongno is Seoul's traditional shopping district — Insadong's art street for calligraphy and ceramics, Bukchon for hanbok accessories, and Gwangjang Market for vintage textiles. The best place for authentic Korean souvenirs.
Insadong Shopping Deals
213 shops (197 with tax refund) | Data: Korea Tourism Organization | Updated: March 2026
💡 Shopping Tip: Insadong's Ssamzigil is a multi-level craft mall with 70+ artisan shops. Sundays the main street goes car-free for a walking market.
While you're here
2. ATELIER CRÉATION DE BIJOUX JIGUM Tax Refund
📍 21-8, Bukchon-ro, Jongno-gu, Seoul
3. Andersson Bell Gyeongbokgung Flagship Store Tax Refund
📍 42, Yunboseon-gil, Jongno-gu, Seoul
12. CheongKwanJang - Dongdaemun Market Branch Tax Refund
📍 252, Jong-ro, Jongno-gu, Seoul
13. CheongKwanJang - Gwanghwamun Branch Tax Refund
📍 20, Sajik-ro 8-gil, Jongno-gu, Seoul
14. CheongKwanJang - Jonggak Station Branch Tax Refund
📍 #102, 95, Sambong-ro, Jongno-gu, Seoul
15. CheongKwanJang - Jongno 4 Tax Refund
📍 Gwangnim Bldg., 195, Jong-ro, Jongno-gu, Seoul
18. DAISO Anguk Station Branch No.2 Tax Refund
📍 45, Yulgok-ro, Jongno-gu, Seoul
20. DAISO Dongdaemun Branch Tax Refund
📍 B1, Dongnyeong Building, 309, Yulgok-ro, Jongno-gu, Seoul
22. DAISO Gyeongbokgung Station Branch Tax Refund
📍 4, Jahamun-ro 2-gil, Jongno-gu, Seoul
24. DAISO Jongno Main Branch Tax Refund
📍 1F, 395, Samil-daero, Jongno-gu, Seoul
27. Daniel’s Truth Perfume House Samcheong Tax Refund
📍 72, Samcheong-ro, Jongno-gu, Seoul
29. Dongdaemun Shopping Complex·Dongdaemun Shopping Town
📍 266 Jong-ro, Jongno-gu, Seoul
30. Eunnamu Samcheongdong Branch Tax Refund
📍 72, Yulgok-ro 3-gil, Jongno-gu, Seoul
31. FIBRENO Anguk Flagship Store Tax Refund
📍 28, Bukchon-ro 4-gil, Jongno-gu, Seoul
32. FIBRENO Gwanghwamun D Tower Branch Tax Refund
📍 1F, D-Tower, 17, Jongno 3-gil, Jongno-gu, Seoul
37. Godiva - Gwanghwamun Branch Tax Refund
📍 159, Sejong-daero, Jongno-gu, Seoul
38. Goldria Jongno Main Branch Tax Refund
📍 Goldria Building, 50, Donhwamun-ro, Jongno-gu, Seoul
39. Gwanghwamun 2F Pharmacy Tax Refund
📍 2F, Jeongwoo Building, 89, Saemunan-ro, Jongno-gu, Seoul
42. Harmony Mart - Insa Branch Tax Refund
📍 1F (Gwanhun-dong), 38, Insadong 5-gil, Jongno-gu, Seoul
43. Homeplus Express - Myeongnyun Branch Tax Refund
📍 5, Hyehwa-ro 3-gil, Jongno-gu, Seoul
46. ISAE Changdeokgung Branch Tax Refund
📍 1F, 12, Changdeokgung 1-gil, Jongno-gu, Seoul
47. Innisfree - Daehangno Branch Tax Refund
📍 51, Daehak-ro 11-gil, Jongno-gu, Seoul
50. Jogye Order of Korean Buddhism Doban HC Seungso Tax Refund
📍 1F, Jeonbeop Hoegwan, 67, Ujeongguk-ro, Jongno-gu, Seoul
Popular with Insadong Shoppers
- — pottery, calligraphy, and hanji paper making
- Hanbok Rental in Bukchon on Klook — traditional dress for palace photo walks
- Insadong Restaurant Deals on Creatrip — traditional Korean tea houses and restaurants
- — galleries, Ssamzigil, and antique shops
- — bindaetteok, mung bean pancakes, and textiles
- Gyeongbokgung Palace Tickets on Klook — skip-the-line entry near Insadong
51. Jongno 3
📍 Jongno3-ga, Jongno-gu, Seoul-si
56. KDT Diamond Tax Refund
📍 1F, Diamond Building, 20, Donhwamun-ro 5-gil, Jongno-gu, Seoul
59. Korea Gold Exchange Jongno Main Branch Tax Refund
📍 1F, 128, Jong-ro, Jongno-gu, Seoul
61. Kumkang Land Rover - Jongno Branch Tax Refund
📍 81, Jongro, Jongno-gu, Seoul
64. Lush Korea - Daehangno Branch Tax Refund
📍 27, Daemyeong-gil, Jongno-gu, Seoul
65. MUSK Antenna Shop Tax Refund
📍 1F, 11-1, Jahamun-ro 12-gil, Jongno-gu, Seoul
67. NONFICTION Samcheong & Gift Shop Tax Refund
📍 84, Bukchon-ro 5-gil, Jongno-gu, Seoul
70. Nature Collection - Gwanghwamun Branch Tax Refund
📍 1F, 105, Saemunan-ro, Jongno-gu, Seoul
71. New Balance Daehangno Branch Tax Refund
📍 133-2, Daehak-ro, Jongno-gu, Seoul
72. O Factory Insa-dong Branch Tax Refund
📍 1F, 17, Insadong 8-gil, Jongno-gu, Seoul
74. Olive Young - Daehakro Branch Tax Refund
📍 1F~3F, 237, Changgyeonggung-ro, Jongno-gu, Seoul
75. Olive Young - Daehakro Jungang Branch Tax Refund
📍 144, Daehak-ro, Jongno-gu, Seoul
76. Olive Young - Dongmyo Station Branch Tax Refund
📍 37-1, Jibong-ro, Jongno-gu, Seoul
77. Olive Young - Dongnimmun Branch Tax Refund
📍 99, Songwol-gil, Jongno-gu, Seoul
78. Olive Young - Hongdae Daehangno Branch Tax Refund
📍 1F, 57, Daehak-ro, Jongno-gu, Seoul
79. Olive Young - Hyehwa Station Branch Tax Refund
📍 1F, 122, Daehak-ro, Jongno-gu, Seoul
80. Olive Young - Jonggak Branch Tax Refund
📍 45, Sungkyunkwan-ro 6-gil, Jongno-gu, Seoul
84. Olive Young - Sejong-ro Branch Tax Refund
📍 161, Sejong-daero, Jongno-gu, Seoul
85. Olive Young Gyeongbokgung Station Branch Tax Refund
📍 1F-2F, 9, Jahamun-ro, Jongno-gu, Seoul
86. Olive Young Jongno Pyeongchang Branch Tax Refund
📍 1F, 51, Pyeongchangmunhwa-ro, Jongno-gu, Seoul
87. Olive Young Starfield Avenue Grand Seoul Branch Tax Refund
📍 33, Jongno, Jongno-gu, Seoul
88. Optical Master 1983 & Mr. Lens Tax Refund
📍 1F, 393-1, Jong-ro, Jongno-gu, Seoul
91. PLEATS MAMA EEUT Gwangjang Market Branch Tax Refund
📍 24-1, Jongno 32-gil, Jongno-gu, Seoul
92. PLEATS MAMA EEUT Samcheong Branch Tax Refund
📍 58, Bukchon-ro 5-gil, Jongno-gu, Seoul
93. Perfumegraphy Hyehwa Tax Refund
📍 2F, 15-15, Daehak-ro 10-gil, Jongno-gu, Seoul
94. RAWROW Gwangjang Market Branch Tax Refund
📍 88, Changgyeonggung-ro, Jongno-gu, Seoul
100. Saint James Boutique Samcheong Tax Refund
📍 78, Samcheong-ro, Jongno-gu, Seoul
... and 113 more shops in this area. Search on Naver Map for the complete list.
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Data from Korea Tourism Organization. Store hours and tax refund eligibility may change — verify at the store. Last updated: March 2026.