Shopping in Hongdae — Indie Fashion & K-Beauty (2026)
Hongdae is Seoul's indie shopping paradise — unique streetwear, K-beauty at every corner, vintage finds, and quirky Korean souvenirs. Prices are lower than Myeongdong, vibes are cooler.
297 shops (292 with tax refund) | Data: Korea Tourism Organization | Updated: March 2026
💡 Shopping Tip: Hongdae's shops open late (11am–10pm). The Free Market on Saturdays has handmade goods from local artists. Eoulmadang-ro is the main shopping street.
While you're here
3. ABC-Mart - Hongdae Hongik-ro Branch Tax Refund
📍 13, Hongik-ro 5-gil, Mapo-gu, Seoul
4. ABC-Mart - TIMES SQUARE Hongdae Branch Tax Refund
📍 B1, Hongdae Underground Shopping Center, 161, Yanghwa-ro, Mapo-gu, Seoul
7. ABC-Mart ST Homeplus World Cup Branch Tax Refund
📍 240, World cup-ro, Mapo-gu, Seoul
8. ABC-Mart ST Mecenatpolis Branch Tax Refund
📍 B1, 45, Yanghwa-ro, Mapo-gu, Seoul
12. Africa Eyewear - Hapjeong Kyobo Book Centre Branch Tax Refund
📍 B2F, 14, World Cup-ro 1-gil, Mapo-gu, Seoul
14. Angyeong Gongjang Gongjangjang Contact Lens Tax Refund
📍 83, Dongmak-ro, Mapo-gu, Seoul
17. Artbox - Hongik University Branch Tax Refund
📍 1F, 15, Hongik-ro 6-gil, Mapo-gu, Seoul
19. BBC Earth Apparel Hongdae Branch Tax Refund
📍 9-1, Hongik-ro, Mapo-gu, Seoul
24. Butter AK Plaza Hongdae Branch Tax Refund
📍 2F, 188, Yanghwa-ro, Mapo-gu, Seoul
26. CARLYN Hongdae Branch Tax Refund
📍 2F, 1F, 13, Wausan-ro 29da-gil, Mapo-gu, Seoul
27. COVERNAT Flagship Hongdae Branch Tax Refund
📍 24, Jandari-ro, Mapo-gu, Seoul
28. CU - Changjeon Forest Road Branch Tax Refund
📍 1F, 25, Wausan-ro 32-gil, Mapo-gu, Seoul
34. CU Mapo Yanghwa Hangang Park Branch Tax Refund
📍 29, Poeun-ro, Mapo-gu, Seoul
35. CU Sinchon Casaville Branch Tax Refund
📍 1F, 135, Seogang-ro, Mapo-gu, Seoul
39. Ceramic Studio 2_trees Tax Refund
📍 1F, Taehwa Plaza, 111, Wausan-ro, Mapo-gu, Seoul
41. CheongKwanJang - Hongik University Station Branch Tax Refund
📍 120, Yanghwa-ro, Mapo-gu, Seoul
42. CheongKwanJang - Sinchon Station Tax Refund
📍 78, Sinchon-ro, Mapo-gu, Seoul
45. Codes Combine Innerwear Hongdae Branch Tax Refund
📍 36-3, Wausan-ro 21-gil, Mapo-gu, Seoul
46. Converse - EXIT Hongdae Branch Tax Refund
📍 B1F, 161, Yanghwa-ro, Mapo-gu, Seoul
50. DAISO Homeplus World Cup Branch Tax Refund
📍 240 World Cup-ro, Mapo-gu, Seoul
52. DAISO Hongdae Entrance Branch Tax Refund
📍 B2, Seogyo Building, 25, Hongik-ro, Mapo-gu, Seoul
54. DESIGNSKIN AK Plaza Hongdae Branch Tax Refund
📍 2F, 188, Yanghwa-ro, Mapo-gu, Seoul
56. Davich Optical - Hongdae Donggyo-dong Samgeori Branch Tax Refund
📍 1F, 193, Yanghwa-ro, Mapo-gu, Seoul
60. Ewha Mecenat Pharmacy Mecenatpolis Branch Tax Refund
📍 1F, 45, Yanghwa-ro, Mapo-gu, Seoul
61. Eye Dear - Ewha Womans Univ. Branch Tax Refund
📍 #101, 174, Sinchon-ro, Mapo-gu, Seoul
63. FLEF KOREA AK Plaza Hongdae Tax Refund
📍 3F, 188, Yanghwa-ro, Mapo-gu, Seoul
66. Folder Hongdae Highlight Branch Tax Refund
📍 152-6, Yanghwa-ro, Mapo-gu, Seoul
68. GS25 Gyeongui Line Book Street Branch Tax Refund
📍 18, Sinchon-ro 4-gil, Mapo-gu, Seoul
69. GS25 Hapjeong Seongsan Branch Tax Refund
📍 13, Dongmak-ro 2-gil, Mapo-gu, Seoul
70. Gentle Monster Hongdae Flagship Store Tax Refund
📍 54, Dongmak-ro 7-gil, Mapo-gu, Seoul
71. Glam Eyewear - Hongdae Branch Tax Refund
📍 2F, 23, Eoulmadang-ro 5-gil, Mapo-gu, Seoul
72. Glastar Glasses Gongdeok Branch Tax Refund
📍 1F, 92, Mapo-daero, Mapo-gu, Seoul
75. Gwangmyeong Pharmacy Mapo Branch Tax Refund
📍 1F, 191, Yanghwa-ro, Mapo-gu, Seoul
76. Gwangsil Pharmacy Tax Refund
📍 1F, Samseong Plaza Shopping Center, 32, Dohwa-gil, Mapo-gu, Seoul
77. Hapa Kristin Hongdae Branch Tax Refund
📍 1F, 76-1, Eoulmadang-ro, Mapo-gu, Seoul
78. HapaKristin Olive Young Mecenatpolis Branch Tax Refund
📍 1F, 45, Yanghwa-ro, Mapo-gu, Seoul
80. Hapjeong Star Pharmacy Mecenatpolis Branch Tax Refund
📍 1F, 45, Yanghwa-ro, Mapo-gu, Seoul
81. Harmony Mart Hongik University Station Branch Tax Refund
📍 7, Yanghwa-ro 18an-gil, Mapo-gu, Seoul
85. Holika Holika - Hongdae Branch Tax Refund
📍 86, Eoulmadang-ro, Mapo-gu, Seoul
86. Holika Holika - Hongdae Branch Tax Refund
📍 40, Wausan-ro 23-gil, Mapo-gu, Seoul
87. Holika Holika Mangwon Branch Tax Refund
📍 1F, 50, World Cup-ro 13-gil, Mapo-gu, Seoul
88. Homeplus Mecenatpolis Branch Tax Refund
📍 2F, 45, Yanghwa-ro, Mapo-gu, Seoul
90. Hongdae Chamsinhan Pharmacy Tax Refund
📍 1F, 62, Eoulmadang-ro, Mapo-gu, Seoul
95. Hottracks - Hapjeong Branch Tax Refund
📍 B2F, 14, World Cup-ro 1-gil, Mapo-gu, Seoul
96. Idol Store Hongdae Branch Tax Refund
📍 20, Wausan-ro 29da-gil, Mapo-gu, Seoul
98. Innisfree - Hongdae Branch Tax Refund
📍 12, Yanghwa-ro 18-gil, Mapo-gu, Seoul
99. JUNG KWAN JANG Ewha Womans Univ. Station Main Branch Tax Refund
📍 1F, 171, Daeheung-ro, Mapo-gu, Seoul
100. Jeil Amethyst Tax Refund
📍 1F, Uni-Tower, 49, Dongmak-ro 8-gil, Mapo-gu, Seoul
... and 197 more shops in this area. Search on Naver Map for the complete list.
Data from Korea Tourism Organization. Store hours and tax refund eligibility may change — verify at the store. Last updated: March 2026.
